Sustainability places honesty, reliability, and coordination among employees, with respect at the core of ethical principles in the construction sector. Honesty promotes transparency and integrity in all relationships with stakeholders. Reliability requires completing committed work on time and with quality, reinforcing a sense of responsibility towards customers and business partners. Coordination and respect among employees foster a culture of effective teamwork and collaboration, thereby increasing work efficiency and satisfaction. These ethical principles support the long-term success of the company, ensuring sustainability.